Will impart basic marketing principles, knowledge and skills that is required of any marketing person. It will combine the theoretical marketing principles with real local examples. Approaches will include different business models (e.g. FMGG, informal, service, Business to Business, Business to Government) etc will be highlighted. A compulsory marketing assignment will be part of the final exam. It is considered essential to ensure that graduates of the course are able to appreciate and understand the basic principles in marketing.